Enquirer Consulting Group

UniversaCare Referral Source Map

Millen Rastogi | UniversaCare | October 2026

As of 12 Oct 2026

This page maps the practices and care teams that refer patients into home care like UniversaCare's, sorted by type, with who usually decides at each.

Most of UniversaCare's clients are families, so this is a map of referral sources rather than buyers. The groups follow what your own site describes, from hospital and rehab stays and coordination with doctors to work alongside hospice teams and care in senior communities.

Counts are for the whole US and are rough on purpose. Your New York and Connecticut service area is a slice of each row.

Where your referrals come from

Organizations by staff size, US wide. Two groups have no clean public count and say so.

Group	Organizations in the US	Under 20 staff	20 to 99	100 to 499	500 or more
Hospitals, including rehab and specialty hospitals	about 2,900	not published	not published	not published	not published
Skilled nursing and short term rehab facilities	about 11,000	about 2,900	about 4,100	about 2,900	about 590
Physician practices	about 130,000	about 120,000	about 12,000	about 2,100	about 1,000
Assisted living and retirement communities	about 18,000	about 12,000	about 4,600	about 1,300	about 540
Hospice and palliative care teams	no clean public count
Medicaid long term care plans and waiver care managers	no clean public count

US firm counts by industry code, banded deliberately.

Who usually decides on a referral

The person who usually picks the home care agency at each group, and what they need to hear from you.

Group	Who usually decides	What they need from UniversaCare
Hospitals	Discharge planners, nurse case managers and social workers; the director of case management sets the preferred list	A start of care they can count on, and nursing oversight for patients going home after a stay
Skilled nursing and rehab facilities	The social worker or discharge coordinator; the administrator at smaller sites	Aides and nurses ready to start soon after a short term rehab stay ends
Physician practices	The practice manager or care coordinator; the physician on skilled orders	Updates on how the patient is doing at home, and help with medications and appointments
Assisted living and retirement communities	The executive director or wellness director	Extra hours of personal care or companionship for residents who need more than the community gives
Hospice and palliative care teams	The hospice social worker or intake lead	Aides who work alongside the hospice team for comfort and personal care
Medicaid long term care plans and waiver programs	The plan's care manager, or the program's case manager	An agency that takes the program and staffs the hours the plan approves

Where the bigger referral sources sit

Hospitals and long term care plans skew large and send a steady flow, but the decision sits with a team of planners and care managers, so one contact is rarely enough. A short list per hospital, kept warm, usually works better than one big pitch.

Physician practices, assisted living communities and smaller rehab facilities are mostly small. A direct note to the practice manager or the director usually reaches the person who decides.

Where UniversaCare could start

Discharge teams, with hospital to home care

Your hospital to home transition service, and a start of care that can come as soon as the same day, are what discharge planners and rehab coordinators look for. Start with the hospitals and rehab facilities across New York City, Nassau, Suffolk and Westchester.

Specialty practices, with chronic disease support

Your site names support for Parkinson's, stroke, MS and ALS. Neurology and other specialty practices see these patients every week and need an agency they trust for the time between visits.

Connecticut practices, with therapy at home

In Connecticut you list physical, occupational and speech therapy and medical social work. That gives physician practices and rehab facilities there one team to call for therapy, nursing and help at home.

Built from public federal business statistics and the company's own website, counts banded deliberately. Decision roles are typical, not named people.

If a walk-through is useful, pick a time at cal.com/ecg.

Prepared by Paul Smaldone, paul@enquirerconsulting.com.